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eCommerce and blogging are constantly evolving. At the very least, you need to keep up with web crawler algorithm changes. And then, there are new technologies and design features that users come to expect. Following web crawler changes, ease of use now also factors into your SEO score. To stay ahead of the game and keep business coming, you can quickly implement some modern features for a superior user experience web crawlers will love.
Intuitive Contact Methods
As a basic design concept, your customers and clients should always be provided with at least one method of contact. For bloggers, this is usually an email. Further to this, contact forms are used. Contact forms are excellent for lead generation. And if your business has a physical location as well, it is helpful to provide a phone number and an address.
However, you can communicate even further. Modern technology allows for Live Chat features (click here for more information), including type chatting, AI bots, Click-2-Call, and video conferencing. Features like this were once the exception, yet modern users expect such features for eCommerce sites and businesses that offer an online service.
A Streamlined Interface
Of course, the most technical business blog or eCommerce site should be designed for user interaction simplicity. Google’s ranking algorithm’s updates have changed the system to include usability when determining your page rank in its SERPs. This means ease of use and navigation are factored in as well as SEO and relevancy. You can streamline your interface with the following methods:
- Clear icons
- Consistent use of appropriate colors
- Appropriate click depth
- Wireframing
- Sidebars
- Header and footer links
- eCommerce category SEO
The goal is to make your site’s navigation as simple as possible so a user can find what they want in no more than three clicks. Although this number varies, yet click depth is one of the primary assessment tools that Google’s crawlers use when determining usability.
Product Variation Swatches
Suppose your online business offers products that might vary. In that case, the user experience is boosted by showing customers what they are buying. Choice also increases sales. For example, should you offer running shoes, then integrate a swatch selector so customers can see the product in different colors or styles that you sell.
A standard implementation of this feature is available using plugins for popular blogs and site builders like WooCommerce and WordPress. Swatches should be presented as color pickers or various thumbnails. Then, using a simple swap image command, offer the selected option as the primary image for a larger view. Amazon’s products are an excellent example.
Testimonials and Reviews
While you can argue that up to 50% of online testimonials are fake, the fact remains that they are an essential part of any online business. Furthermore, research shows that up to 90% of consumers decide after reading a testimonial or review of a product. You cannot ignore such a high figure. As such, it would be best if you implement a review or testimonial platform into your site.
A review platform should allow genuine customers to leave comments and rate the products on your site using the 1 to 10 system or stars. Customers will almost always look for such reviews on your site before making a decision. Never use an automated review system or pay for fake reviews. Web crawlers easily spot these, and they will negatively impact your SEO score.
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