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Getting attention as an artist is never easy. No matter what type of artist you are, you’re vying for attention among a sea of other artists. It can be especially difficult to promote yourself as an artist in a world where anyone can access art online for free, especially if you’re someone who struggles with the commercial side of art. However, building an online presence can really help you if you want to gain a following and sell your art. You can promote and sell your art online, using different digital channels to build, grow and maintain a presence and audience.
Use Social Media
Social media is a great tool for promoting your art online, but you might need to learn some new skills. Although you probably use social media in your personal life already, it is often necessary to rethink how you use it if you want to promote something that you’re selling. You have to consider how people use social media and what will make them want to pay attention to you. Of course, if you’re promoting visual art, you probably want to use a platform designed for highlighting visual content. As well as posting still images, you could use video content to show your artistic process and more.
Create an Online Portfolio
Every artist needs to have a portfolio that they can show other people. Your portfolio can help you to get work or even be used to get into schools or find other opportunities. When your portfolio is online, it’s a lot easier to show people. This is especially true for any medium that would make it hard for you to carry your work around in a folder. You can simply show people online images of your work. There are websites designed for creating portfolios, but you can also set up your own site if you want to have total control.
Set Up an Online Store
An online store can allow you to not only promote your art online but also sell it. If you’re interested in selling your art online, you have multiple options. There’s the option to sell Amazon products with your own prints or other artistic endeavours. Sites like Etsy or eBay can allow you to set up your own store too. You could also create an online store using a website builder, which will allow you to have your own website domain and design an independent store.
Network to Make Connections
Building an online presence can also be a great way to network with others and build connections. Having the right connections can be extremely important in the art world, and digital networking is one of the ways you can meet new people and form the best contacts. There are art-oriented communities that you can join online, and you might also find it useful to look at more general networking websites, such as LinkedIn.
By promoting your art online, you can build your profile as an artist and find a new way to sell your art at the same time.
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