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Amazon Prime Day may be far away, but you need to plan months in advance to get optimization right and ensure you make the most of this opportunity.
Not only does Prime Day provide companies with an excellent liquidation opportunity, but it also offers a way to build traction and longer-term benefits due to the sales and account history on Amazon. This also improves organic rankings and helps put your company on the map.
In order to reap these great benefits, now is the time to start prepping for the day!
So what strategies should you be using to prosper? Read on to find out some strategies to help you win on Prime Day!
Heavily invest in optimising key product listings
You can have the best deals on the web lined up, but if your product listings aren’t optimised, you are always going to be a step behind. Companies like WebX360.com can help you with this.
Shoppers want to understand the product you are offering. They want to know why they should buy it, and they want to know how.
You need to make sure that your product listings are ready for Prime Day by making certain that your product feed is accurate and clean.
Not only does this help to educate shoppers on Amazon, but, of course, it is pivotal in terms of boosting your organic search rank so that your items have better visibility.
There are a number of different things you can do to ensure your business product listings are optimised effectively. This includes identifying and inserting powerful keywords, aiming for a high number of positive customer reviews, adding compelling, story-telling images, cleansing and optimising your product descriptions, and adding click-worthy titles.
Promote intelligently
It can be very easy to overspend. Prime Day is an expensive day to promote your listings using Sponsored Products and tactics like this. This is why you need to promote intelligently.
In terms of Sponsored Brands and Sponsored Products, you can expect between a 150 and 200 per cent boost in ad clicks, and between a 100 and 150 per cent boost in the resulting sales uplift. Sounds great, right? However, you need to think about these figures in relation to your business. If you were to invest the amount of money required for a Sponsored Product, and you were to hit the figures mentioned above, would it be worth your while?
What is going to provide you with the most value? This begins with considering the level of investment you’re willing to bring. After all, all businesses have different budgets. Once you’ve established that, you need to determine the performance you’ll need to make that investment worthwhile.
You should continue to monitor this carefully to ensure you’re not overspending. This means manually keeping an eye on your products so you can figure out what items are performing well and which items are underperforming. You will then be able to tweak your strategy accordingly.
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